The Fadeling And The Passageworm Mac OS
The Fadeling And The Passageworm Mac OS
When Apple announced this year's Worldwide Developers Conference, there were two major differences compared to WWDCs past. One is that Apple waited until the end up April to announce that the conference would take place in early June, giving developers just over five weeks to clear schedules, book flights, and secure hotel rooms. The other is that Apple is clearly focusing this year's conference on iPhone OS, and for the first time since Apple started giving awards in 1997, the company won't be awarding any Apple Design Awards for Mac applications. Combined with the recent retiring of the Mac Downloads page on Apple's website, many Mac developers feel shunned or ignored, though the overall community seems divided on what the changes mean for the future.
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The first problem—the 'late' notification—seems universally upsetting. Previous WWDC dates were announced in March or early April, giving developers two months to plan. This year, developers not only face a price increase for tickets, they also have to book flights and hotels at much higher prices.
'I think it's going to damage attendance, particularly for developers outside the continental US,' Instinctive Code's Matt Legend Gemmell told Ars. 'It's much harder for people to book an entire week off when the event is so soon, and the cost of flights and accommodation obviously skyrocket too.'
It's not just international users that are affected, though. The value proposition is a tough one, even for those already located in San Francisco. '$1600 on WWDC ticket, or a new 13' Macbook Pro and the [next-gen] iPhone?' mused Springs and Struts' Colin Barrett via Twitter.
However, Apple may be using higher ticket prices and (by virtue of the later notice) higher prices for flights and hotels, to offset the huge demand that the last two WWDCs saw, both of which sold out. 'There's supply and demand at work,' explained Iconfactory's Craig Hockenberry. 'WWDC is not a profit center for [Apple], so this isn't some evil plan to dig deeper into developer's pockets.'
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On the issue of iPhone versus Mac content, developers seemed less surprised. 'It's obvious that, for the moment at least, iPhone OS is the focus at Apple,' Rogue Amoeba's Paul Kafasis told Ars. 'iPhone OS 4 is a big update, and there's a lot of new things for developers to see.'
'I'm neither surprised nor upset that it's all about iPhone OS 4.0,' agreed Connected Flow's Fraser Speirs. 'I don't believe it says anything about the future of the Mac except that the Mac won't have a major OS release before the iPhone, and we knew that already.'
Hockenberry noted that last year's WWDC was too crowded, and covering both Mac OS X and iPhone OS topics 'was too demanding for both developers and Apple.' We know that work on Mac OS X 10.7 is already under way, and most developers believe that it is still in the very early stages of development.
'The Mac will have its year,' Flying Meat's Gus Mueller told Ars. 'WWDC 2009 was mostly a rehash of stuff from the year before, which was sort of a bummer; I can't imagine the same 10.6 topics for the third year in a row would be much fun.'
No Mac ADAs for Old Men
The thing that developers seem most upset by is that Apple has left Mac OS X out of its annual Apple Design Awards. Apple began giving these awards for outstanding Mac applications beginning in 1997. The awards have varied in the last 12 years, with Apple creating and dropping arbitrary categories like 'Best Automator Workflow' or 'Best Scientific Computing Solution' to highlight new technologies. This year, Apple is only awarding the top five nominated iPhone apps and the top five nominated iPad apps.
'It's often observed that the ADAs are not so much about rewarding excellence as about encouraging developers to adopt the latest and greatest technologies,' Red Sweater's Daniel Jalkut told Ars. 'This move by Apple sends the message that they would prefer all Mac developers stop what they're doing and work on iPhone stuff instead.' Jalkut believes Apple is missing an easy opportunity to keep Mac OS X developers excited about the platform, even though there might not be many new Mac OS X-related topics to discuss. 'Combined with the late notice, it reeks of disrespect.'
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Kafasis agreed that it seems like the Mac platform is getting short shrift from Apple lately. 'The iPhone OS has grown enormously in the past 3 years, and that's incredible, but that doesn't make Mac OS X suddenly irrelevant.'
'Apple Design Awards now being iPhone-only is contentious,' Gemmell added. 'ADAs are both very public and visible, and probably also very low-cost for Apple; there seems to be little reason to not have Mac categories alongside the iPhone ones.'
Other developers had less eloquent things to say about the lack of Mac OS X awards.
Maybe next year
Long-time Mac developers are definitely feeling the sting with Mac OS X taking a back seat at WWDC, and many worry that Apple's newly defined focus on mobile devices might mean that Apple devotes less and less effort on its desktop platform. However, there is cautious optimism that next year's WWDC will bring a renewed focus to Mac OS X.
Gemmel noted that the Mac isn't going away, especially since it is required for iPhone and iPad development. 'It's indeed discouraging to see Mac seemingly sidelined, but I think it's too early to tell whether it's just timing and promotional preference rather than an actual shift in focus at Apple,' he said.
The expectation is that next year's WWDC will highlight Mac OS X 10.7, though historically Apple has released a new version of iPhone OS every year following WWDC. 'Hopefully, this is just an anomaly caused by Mac OS X 10.7 being slow, and iPhone OS 4.0 being a major update,' Kafasis said.
Mueller agreed that timing is likely a bigger part of the problem. '10.7 will come out eventually, it'll be awesome, and we'll learn lots of new stuff then,' he said.
Whatever Apple's thinking might be, the company declined to comment for this story.
The Fadeling And The Passageworm Mac OS